The Report started life as an email gossip sheet, and then became a trashy webzine with negligible traffic. But thanks to the decision in 1998 to run a scurrilous rumour – untouched by mainstream media – about Bill Clinton and a White House intern named Monica Lewinsky, it became a national phenomenon. Recent scoops include Barack Obama dressed in tribal garb and the fact Prince Harry was serving in Afghanistan. Drudge is scorned by journalists and serious bloggers for his tabloid sensibilities, but his place in the media history books is guaranteed. And much though they hate him, the hacks all still check his front page – just in case he gets another president-nobbling scoop.
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