In the middle of a career as an adman in New York, Hugh MacLeod found himself doodling acerbic and almost surreal cartoons on the back of people’s business cards to pass the time in bars. Everyone seemed to like the idea, so he kept going. Things started going gangbusters when he pimped his cartoons on the internet, and as he built an audience through his blog, he started writing about his other passion – the new world of understanding how to adapt marketing to the new world of the net. Remember when everybody was madly printing off vouchers from the web that saved you 40 per cent? That was one of his: aimed at helping shift more bottles from Stormhoek, the South African v
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