Find And Publish Killer Content

 

The Huffington Post: 110 million estimated unique monthly visitors

Question: How does HuffPost manage to publish some of the most viral articles on the Internet?

Answer: Because HuffPost is a news aggregator.

The Huffington Post publishes articles found elsewhere on the web by aggregating or collecting these articles and publishing them on its domain.

The Huffington Post employs people not just to write great content, but to look for great content that other people write. When they find it, The Huffington Post publishes it.

The result? Maniacal sharing and instant popularity.

HuffPost’s most popular article in the past year was the somewhat prurient “5 Reasons You Should Have Sex With Your Husband Every Night.”

 

 

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