TMZ: 30 million unique monthly visitors
TMZ is a website about celebrities. OK, it’s an unabashed gossip site. And it’s insanely popular.
The question is why? Keith O’Brien tries, somewhat clumsily, to explain the obsession with celebrity gossip:
I think TMZ and gossip sites are popular of course because of the culture we live in – where celebrities’ lives are spectator sports and where pieces of content – rumors, snippets of video, Instagram photos, insensitive Tweets – can easily power the stream.
In other words, celebrity gossip sites are popular because we like to watch celebrities. But why do people like to watch celebrities?