Feed And Fuel Curiosity


TMZ: 30 million unique monthly visitors

TMZ is a website about celebrities. OK, it’s an unabashed gossip site. And it’s insanely popular.

The question is why? Keith O’Brien tries, somewhat clumsily, to explain the obsession with celebrity gossip:

I think TMZ and gossip sites are popular of course because of the culture we live in – where celebrities’ lives are spectator sports and where pieces of content – rumors, snippets of video, Instagram photos, insensitive Tweets – can easily power the stream.

In other words, celebrity gossip sites are popular because we like to watch celebrities. But why do people like to watch celebrities?





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