A men’s lifestyle blog that as absolutely nailed the concept of a strong and memorable unique selling proposition.
In addition, this blog is the opposite of the autoblog above it (not in audience, those are similar!).
What I mean is, Brett focuses on almost entirely evergreen content, writing very long and in-depth articles that address topics that matter to men, and that won’t be changing anytime soon.
This kind of content ensures that people can find old articles and still be “wowed” by the information there, and it is a strategy that has paid off very well for Brett, as AoM is now a whole different beast with hundreds of thousands of readers.