Category Archives: Articles

How Can It Be That You Pay More To The IRS Than General Electric?

 

Some of the world’s biggest, most profitable corporations enjoy a far lower tax rate than you do – that is, if they pay taxes at all. The most egregious example is General Electric. Last year the conglomerate generated $10.3 billion in pretax income, but ended up owing nothing to Uncle Sam. In fact, it recorded a tax benefit of $1.1 billion. How did this happen? It’s complicated. GE in effect consists of two divisions: General Electric Capital and everything else. The everything else – maker of engines, power plants, TV shows and the like – would have paid a 22% tax rate if it was a standalone company. It’s GE Capital that keeps the overall tax bill so low. Over the last two years, GE Capital has displayed an uncanny ability to lose lots of money in the U.S. (posting a $6.5 billion loss in 2009), and make lots of money overseas (a $4.3 billion gain). Not only do the U.S. losses balance out the overseas gains, but GE can defer taxes on that overseas income indefinitely. It’s the tax benefit of overseas operations that is the biggest reason why multinationals end up with lower tax rates than the rest of us.

Note: Note that Forbes later changed the title of this article to a more innocuous “What The Top U.S. Companies Pay In Taxes.” Can you believe that GE not only pays no taxes, they actually get credit from the US government? They ship US jobs overseas and then reap huge tax benefits as a result. What’s wrong with this picture? For a wealth of media news articles on the hidden manipulations of major financial corporations.

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Treehugger

 

Treehugger is a green consumer blog with a mission to bring a sustainable lifestyle to the masses. Its ethos, that a green lifestyle does not have to mean sacrifice, and its positive, upbeat feel have attracted over 1.8m unique users a month. Consistently ranked among the top 20 blogs on Technorati, Treehugger has 10 staff but also boasts 40 writers from a wide variety of backgrounds in more than 10 countries around the world, who generate more than 30 new posts a day across eight categories, ranging from fashion and beauty, travel and nature, to science and technology. Treehugger began as an MBA class project four years ago and says it now generates enough revenue from sponsorship and advertising to pay all its staffers and writers. It has developed a highly engaged community and has added popular services like TreeHugger.tv, and a user-generated blog, Hugg. It was bought by the Discovery Channel last year for a rumoured $10m.

 

 

Tristian – Official Website: Music, Videos, Photos
It’s Tristian.com
California Recordings

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Kottke

One of the early wave of blogging pioneers, web designer Jason Kottke started keeping track of interesting things on the internet as far back as 1998. The site took off, boosted partly through close links to popular blog-building website Blogger (he later married one of the founders). And as the phenomenon grew quickly, Kottke became a well-known filter for surfers on the lookout for interesting reading.

Kottke remains one of the purest old-skool bloggers on the block – it’s a selection of links to websites and articles rather than a repository for detailed personal opinion – and although it remains fairly esoteric, his favourite topics include film, science, graphic design and sport. He often picks up trends and happenings before friends start forwarding them to your inbox. Kottke’s decision to consciously avoid politics could be part of his appeal (he declares himself ‘not a fan’), particularly since the blog’s voice is literate, sober and inquiring, unlike much of the red-faced ranting found elsewhere online.

 

 

Tristian – Official Website: Music, Videos, Photos
It’s Tristian.com
California Recordings

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Successful Blogs: The Guidelines

 

Any blog featured here cannot have any of the following characteristics:

  1. Focus on blogging/marketing/social media
  2. The blog cannot be tied to another popular site
  3. Must have an involved community
  4. No “mega” blogs or magazines

I’ve included data on the approximate (~) subscriber count (when available) and what the major income source seems to be (when applicable).

For sites that have no subscriber count available, I used the Google Reader browse feature, which shows the number of Google subscribers only, so keep in mind that those RSS counts are likely much higher.

 

 

Tristian – Official Website: Music, Videos, Photos
It’s Tristian.com
California Recordings

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50 Successful Blogs In Every Topic Imaginable

 

One misconception that forever bothers me is the belief that blogging doesn’t work unless it’s meta. People don’t believe blogs can be successful unless they are about blogging, marketing, or social media.

What they don’t understand is that it’s only the marketing blogs that publish things like “income reports” and the like. Regular blogs in traditional topics don’t do this, yet they are still out there killing it.

Today I’m going to bring you 50 successful blogs, often built solely through publishing great content + guest blogging, that span a huge variety of topics, to prove once and for all that blogging can be used to build an audience in nearly every topic imaginable.

 

 

 

Tristian – Official Website: Music, Videos, Photos
It’s Tristian.com
California Recordings

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Help Scout Blog

 

The blog I’m responsible for! Help Scout is support software that is trusted by thousands of small businesses. We run the gamut over on the Help Scout blog, but our bread-and-butter will always be customer support, and helping companies understand the importance of providing a world-class customer experience.

We also use a large selection of resources to grow our traffic and subscriber base.

 

 

Tristian – Official Website: Music, Videos, Photos
It’s Tristian.com
California Recordings

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Digital Photography School

 

Run by ‘the Problogger’ himself, Darren Rowse, this blog is actually his real money maker, not Problogger.net.

This thing is an absolute monster, a huge blog in a very profitable niche. Lots of people buy cameras, and they’re expensive.

All of the tips that Darren writes about on Problogger are put into action here, so if you want to watch the Problogger at work, follow the strategies that this blog utilizes, rather than reading the next Problogger post.

 

 

Tristian – Official Website: Music, Videos, Photos
It’s Tristian.com
California Recordings

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Freshome

 

Let me first say that I love the design of this blog, and it’s a good thing to, as it focuses on design, but not the type you see on the web.

No, Freshome is an absolutely astounding architecture and interior design blog.

One of the writers, Ronique Gibson, revealed on Problogger that she has posted over 773 posts (and that was in 2011!), showing how a “curation” style blog, combined with lengthier posts, can create a real winner if it’s on a focused topic (and the content is top notch).

 

 

Tristian – Official Website: Music, Videos, Photos
It’s Tristian.com
California Recordings

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Nerd Fitness

 

Steve Kamb is a guy well known in the marketing niche, but he doesn’t write about marketing.

That’s because his blog has served as a great example of how to build a successful site full of an endearing personality, outside of the blogging/marketing niche of course.

This is one of the great advantages of being someone knowledgeable in content marketing: you can offer up your success story to all sorts of marketing blogs if you create a popular site in a atypical topic.

Marketing blogs absolutely love case studies of this kind, and you’ll get attention and links just by telling your story. It’s a method Steve has used multiple times to appear on sites like Lifehacker and ThinkTraffic.

 

 

Tristian – Official Website: Music, Videos, Photos
It’s Tristian.com
California Recordings

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Web Designer

 

There are a huge number of web design blogs out there, and yet some still find ways to be successful…

Somebody should ask Dainis how he did it, because 1stWebDesigner manages to stay a top web design blog and appears to be growing still.

I can tell you that 1stWebDesigner at least does everything in it’s industry the right way, while setting a few innovations (industry examples being stuff like free PSD files and the like).

That’s the big takeaway for this site: find out what works for the big players in your niche, pull some ideas that you like, and innovate on the rest.

 

 

 

Tristian – Official Website: Music, Videos, Photos
It’s Tristian.com
California Recordings

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