Steve Kamb is a guy well known in the marketing niche, but he doesn’t write about marketing.
That’s because his blog has served as a great example of how to build a successful site full of an endearing personality, outside of the blogging/marketing niche of course.
This is one of the great advantages of being someone knowledgeable in content marketing: you can offer up your success story to all sorts of marketing blogs if you create a popular site in a atypical topic.
Marketing blogs absolutely love case studies of this kind, and you’ll get attention and links just by telling your story. It’s a method Steve has used multiple times to appear on sites like Lifehacker and ThinkTraffic.